Work by McPherson Marketing Group on content begins after the submission and verification of all the onboarding documents. Most times, we begin within 24 business hours of the time the service is purchased but it can take longer depending on the onboarding submission. The initial work on the account will include topic selection and approval, composing the first piece(s) of content, and sending it over to you for approval.

The McPherson Marketing Group content team considers SEO when writing content. Before publishing, our team makes sure SEO is incorporated into the post. If you are receiving SEO services along with content services, our SEO team will perform additional optimizations on the content pieces after they are approved and published.

Content fulfillment with McPherson Marketing Group works in a few easy steps:

1. Completion of the onboarding documents by the client

2. Our specialists will review the onboarding documents

3. Our team will send you a list of topics to be approved (typically, it will be around 20 topics and they will ask for your approval of 10 of those topics)

4. Once topics are selected, our team will be able to begin working on the blog posts

5. The blogs will be sent to you for approval as they are ready and you will either need to give it a thumbs up, resend the blog with corrections, or request that we make some revisions

6. Once we receive final approval, we will go ahead and post the blog on the site (if we have the proper website access)

Only one round of revisions will be allowed per blog article. If our team writes a blog article and either you or the client have changed their minds regarding the topic used to write the blog, we will not be able to rewrite it for another blog article.

Our content team only writes one type of content: blogs. We do not perform content expansions on websites, content alterations, service page content, location page content, etc. If the client is receiving SEO services, we may recommend adding content or creating pages with content, which would be the responsibility of you, the partner, or the client to complete if the intent is to complete the recommended actions.

If a client is receiving multiple blogs per month (2 or more), all the blogs will be delivered for review at the same time. This is due to our streamlined internal process. After the content is approved for posting, we do not have to schedule the blogs to be published at the same time. McPherson Marketing Group can schedule the blogs to be posted one week apart or at another time interval if requested.

The first time McPherson Marketing Group sends you content topics, you should have the option to select 10 of about 20 different topics. Once our content team is close to depleting all the topics, we will reach out to you again and ask for more.

When services for content marketing are cancelled with McPherson Marketing Group, you can expect our work to continue on the account as long as you want us to continue working on the account. McPherson Marketing Group will continue working on the account until the end of the current billing cycle.

If, for some reason, there are other blog articles that were late or pending and were never sent out, you are still owed those blogs, and it will be McPherson Marketing Group's duty to make sure you receive everything that is owed for the months of active service.