(919) 792-8794
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(919) 792-8794
SCHEDULE A CALL
(919) 792-8794
SCHEDULE A CALL

Bypass the wait and start attracting customers today.

Pay-Per-Click Advertising

Google and Bing Ads

Use the easy-to-use ad interface that Google and Bing offer to quickly create and customize campaigns for any goal. We identify and compete for the most economical keywords for your company, allowing you to get an ad placement in search results without going over your budget.

Utilize Google's potent advertising capabilities right away!

PPC Management Agency

Superior Management

Our top objective is to run profitable paid advertising campaigns for your company. Quality service is what we prioritize over quantity. Real data can help you refine your marketing tactics and grow your business while lowering the cost of bidding and putting money in your pocket. The outcomes are essentially guaranteed when we combine Google's robust automation with our superior management abilities.

PAY-PER-CLICK ADVERTISING

Track KPI's

Find excellent performance metrics without the time-consuming reporting. Google's ad interface continuously monitors key performance indicators at a rate that is faster than human capacity. Because of our experience, we can use those KPIs right away to almost seamlessly direct your campaigns toward greater results.

PAY-PER-CLICK ADVERTISING

Skilled Managers

The sophisticated machine-learning techniques from Google Ads power each of your campaigns. You never have to be concerned about squandering your advertising cash on pointless marketing initiatives in the hands of our knowledgeable and skilled campaign managers. We stop if something isn't working and start over with new, better ideas.

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PPC Management Agency Service:

Frequently Asked Questions

Need assistance? Below are some of the most frequently asked questions McPherson Marketing Group responds to regarding our Google Ads service.

* Please note that Google Ads name has changed to Google Ads (formerly AdWords), and Google's policy and terms may have changed.

It's best to refer to their official page for the most up-to-date information.

How long does it usually take the McPherson Marketing Group team to build out and launch a Google Ad campaign?

Google ad campaigns can take 5-7 business days to be completed. This timeframe is considered from the time all required assets (images, videos, etc.) are provided to our team (not from the time the order is placed with McPherson Marketing Group or from the time the onboarding documents are completed in the dashboard).

How does the onboarding process work after I complete my Google Ads purchase with McPherson Marketing Group?

Once you choose a Google Ads plan, you will automatically be added as a sub-account in our system. Then, regarding the onboarding process, we can automatically send the onboarding document to someone on your team or directly to the sub-account business owner for it to be filled out.

Do I need to submit payment to McPherson Marketing Group for both the Google Ad campaign setup fee and month one's service together?

Both are charged on the same day when purchasing the service. For Google Ad PPC campaigns, there is usually a 1-2 week gap from the day you purchase the campaign to the day it actually goes live. This is the time it takes for our team to build out the entire campaign. So, for your second month's recurring payment, we delay that, so you get the full 30 days of service for your first month's payment. So, as an example, if you purchased services on the 1st of the month, you would pay for both the setup fee and month one's service fee. Then, if we finish the campaign buildout on the 14th of the month (2 weeks later), your second-month maintenance payment would be billed on the 14th of the following month, 30 days apart from the initial day the campaign went live.

How long does it take for revisions to be applied to my Google Ads campaign?

For an active Google ad campaign, each revision request can take up to one business day, depending on the request. This means that if a request is submitted within business hours (but not towards the end of the business day), then the request should be completed the following business day. If the request is received outside of business hours (even if it's on a business day), it may take up to the day after the following business day to complete.

How often are changes/optimizations performed by McPherson Marketing Group on active Google Ad campaigns?

Maintenance and optimizations are performed a minimum of once a week on all active Google ad campaigns. When we implement changes to a campaign, those changes will need time to run before we can judge their performance. Be aware that changes early on in a campaign will reset the learning phase and it's as if the ads started running from scratch when those changes are made. Please note that we need to give ads time to perform. Sometimes campaigns perform outright, but other times they can take a bit of time to hit a good stride. This is especially true for accounts that have never advertised before.

How do I provide McPherson Marketing Group with access to my Google ad account?

Following the purchase of the service, McPherson Marketing Group will provide all instructions for granting access to your Google ad account. You will receive step-by-step instructions on how this is done.

Will I have access to the Google ad accounts while McPherson Marketing Group works on them?

Yes, you will have full access to the Google ad account. However, we recommend that nobody make any changes while our team is working on the account. Please submit any questions and/or change requests to our team as needed.

Will I receive reporting for the active Google ad campaign(s)?

As part of our Google Ads fulfillment services, McPherson Marketing Group provides you with weekly reporting. Besides that, we have the dashboard available for you to access 24/7 (the dashboard's purpose is to replace many of the needs of actual reporting). If you need any other type of data, you can make a request via email or another agreed-upon communications platform. You can always log in to view your campaign metrics.

Can McPherson Marketing Group create new Google ad campaigns, ad sets, and ads?

The Google Ad tier purchased determines the maximum number of Google ad campaigns, ad sets, and ads. Tier limitations are displayed via our pricing slide deck. If you need an additional campaign, ad set, or ad for the account that falls outside of the tier limitations, you will need to upgrade to the next available tier.

What happens when/if the Google ads service is cancelled?

When services for Google Ads are cancelled with McPherson Marketing Group, you can expect our work to continue on the account as long as you want us to continue working on the account. McPherson Marketing Group will continue working on the account until the end of the current billing cycle.

Does the Google Ad campaign setup fee paid to McPherson Marketing Group include a funnel or landing page?

No, unfortunately, funnels and landing pages are not part of the Google ad campaign setup fee; however, McPherson Marketing Group does offer funnel building and custom landing page services. It is not mandatory to use a funnel or landing page with a Google Ads campaign; however, in most cases, we do recommend utilizing one.

Can McPherson Marketing Group use my Google Ads account?

Yes, McPherson Marketing Group can either create the Google ad account on our end or access the Google ad account provided to us, whichever is easier for you and your team. If our team creates the account, access to the account will be provided to you as needed.

Want to learn more?

Talk To Us About Digital Marketing

We specialize in helping small and medium-sized businesses grow their online presence and achieve their business goals.

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Legal

Talk To Us About Digital Marketing

We specialize in helping small and medium-sized businesses grow their online presence and achieve their business goals.

Links

Contact

Legal

© 2023 McPherson Marketing Group LLC

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