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Logo Design and Branding

|Logo Design and Branding

Every company needs to establish their identity. A good way to accomplish this is through a well-designed logo and branding strategy. Such a process helps establish a unique appearance for your organization’s brand. Typically, the name and logo of the company should lineup with the products and services that you offer. This just makes it easier for customers to remember your specific brand whenever they are in the market for your services. A logo is utilized to symbolize your brand and describe it in one of the simplest ways possible. This is an essential step in setting your business up for growth. An organization or brand without a logo is like a person without a name. With that said, here are 4 important reasons why logo design and branding are important in your organization’s pursuit of standing out from the competition.

Establishes Your Identity

The concept of a logo is used to inject a unique sense of identity into your brand. At the end of the day, your company doesn’t have to have the catchiest name or slogan, but a well-designed logo is a step that should not be overlooked. Choose a logo that delivers a message about your company, and its products or services. Utilize your logo in all your advertisements and social media channels so that your brand becomes embedded in the memory of your audience. People tend to remember pictures better than words or slogans, and you can use this to your advantage. So, make sure that you zero down on a logo, keep it consistent, and choose a design and color parallel that has the potential to help increase your brand’s identity.

Develops Familiarity and Comfort

As customers become more familiar with a specific brand, they tend to prefer that company or organization over another. For example, when we set out to buy clothes, we typically choose brands that are familiar to us and have provided us some type of comfort. This also holds true for how much we are exposed to a specific brand or advertisement. Individuals tend to choose familiar brands over non-familiar ones because people don’t like to feel uncomfortable. If your logo and message become unified, people will start to notice. Therefore, choosing a well-thought-out branding strategy significantly helps your organization become more familiar with your target audience.

Is a Powerful Marketing and Advertising Tool

As your company brand becomes more established, the logo has the capability to become a powerful marketing and advertising tool. How many times have you seen or heard about individuals rushing to buy a new pair of Jordan’s? Why? Because the “Jumpman” logo symbolizes and perfectly describes the Air Jordan brand in one of the simplest ways possible. While a logo typically plays an important role in marketing and advertising, you don’t always need to invest in large banners or signs to attract customers. In most cases, it’s as easy as utilizing your logo to take your brand to the next level.

Colors and Contrast

Even if you have the most basic knowledge of customer psychology, you should know that customers are drawn towards specific color combinations when it comes to branding. Have you ever wondered why companies like McDonald’s, Burger King or Pizza Hut ultimately use the color schemes that they do in their logos? They do it because red and yellow colors are associated with hunger. The color scheme subconsciously triggers an individual’s hunger instincts. Therefore, a well thought out logo design and branding strategy that implements color coordination as an advantage to trigger something in your target audience is another step in the right direction.

Conclusion

At the end of the day, a company’s logo or brand should make a statement. This can be anything from a letter of the alphabet to a shape or an object. A logo or brand should be customized so that the image your organization is trying to portray can be used in all your promotions or advertisements. Every company needs to make it a priority to establish their identity. As mentioned before, a good way to do this is through a well-designed logo and branding strategy. This process not only helps establish a unique appearance for your organization’s brand but it lines up with the products and services that you offer. When you start making it easier for customers to start remembering who you are they will start actively seeking out your company over your competition. Therefore, it is vital to choose a well-designed logo and branding strategy that not only attracts customers towards your business but ultimately helps your organization’s popularity grow.

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Thomas McPherson
Thomas McPhersonFounder & CEO
Thomas McPherson is the founder and CEO of McPherson Marketing Group, a digital marketing agency in Raleigh, North Carolina.

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2018-05-17T22:12:07+00:00